The new owners of what used to be the Kauri Arms Tavern, then became Chances Bar, have not come to Kaitaia to teach anyone how to suck eggs. But Mark and Denise Frost do have a very clear idea of the kind of establishment they want to run.
The first step in the transformation was to go back to the original name. The Kauri Arms is once again the Kauri Arms, but a good deal else is changing.
The makeover began with a declaration of standards expected of customers, standards that Mark said produced an instant dip in the takings, but which he and Denise would be sticking to. The plan was to run a tavern where everyone would feel welcome and unthreatened, and anyone who couldn't quite manage to contribute to that would need to go elsewhere.
The couple, who took over in July after moving north from Rotorua, where they had managed a pub for the past five years, were determined to create a safe, family-friendly atmosphere where patrons were more than mere customers.
"We've raised a family of five so we're quite family-oriented. We treat everyone here like family, such as by sharing our fish around when we do catch some," Mark said.