Boycie Tawhara knows a thing or two about organising big events, and he reckons the Far North Voice 2012 talent quest which was officially launched in Kaitaia last week could be the biggest yet, and the most successful when it comes to promoting young Far North talent.
Boycie, whose CV includes the organising of the hugely successful Far North Idol series from 2003 to 2006, several Ultimate Rage youth dance parties, the Off The Hook hip hop dance camp and dance troupe tour and five Christmas concerts, was confident that his latest concept had the potential to his best event yet.
The idea for Far North Voice 2012, the quest to find the Far North's best vocalists, had been inspired by the television show 'The Voice.' He had taken that format and given it a Far North twist, and was now ready to unleash his vision on the world using all the resources of the digital age, including social networking media, to achieve his goal of reaching a global audience.
"Social media networks such as Facebook have provided next-level entertainment for events such as this, and that's all the encouragement I need to put my time, energy and expertise behind Far North Voice," he said.
"Utilising interactive modern day technology provides opportunities for the entire Far North community to have a voice, but it's not just about the voice of the contestants. It's always good to look at the bigger picture."