The 'Humans of ...' phenomenon has launched in Kaitaia, after a dedicated and passionate team of volunteers answered the call of 'Humans of South Auckland' creator Jasmine Jenke.
The Mangere East resident began the South Auckland social media project in September 2014, while working as teacher at Papatoetoe High School, the sudden death of a student inspiring her to take action to build hope and pride in the community.
"I was really moved that life was so tough for many young people," she said.
"Then you combine that with the media, which has a huge influence on teenagers and people in general. Everything you read in the 'big' media about South Auckland is so depressing. I was a media studies teacher, so I decided to become the media."
The concept is based on Humans of New York ( HONY), a photoblog and book featuring street portraits and interviews collected on the city's streets, begun in 2010 by photographer Brandon Stanton.