At least twice a week for the past seven years Keith Earl has donned his gloves, grabbed a rubbish bag and cleaned up Kerikeri.
On Mondays the 80-year-old does the town centre — the main street, the one-way system and sometimes the bypass as well — and on Fridays he cleans up Kerikeri Rd from Ranui Gardens to the roundabout on State Highway 10.
He starts early, while many are still in bed, and returns home with bags bulging with rubbish about two and a half hours later.
''I take my time, I don't rush. I do it because it offends me when I see it. And if I do it someone else might do it as well," he said.
He calls Monday ''McDonald's day,'' because he picks up mostly fast food wrappers. Beer bottles are another common blight.