The Far North District Council says a 100 per cent success rate in dog-related prosecutions this financial year, seven from seven, combined with increased emphasis on responsible ownership, is sending a clear message to dog owners.
Last week, the council's Animal Management Unit successfully prosecuted two owners, from Russell and Kaitaia.
In the same week the council ran a pilot 'chip it and snip it' programme in Kaikohe that resulted in 85 dogs being microchipped and 80 signed up for free neutering.
Compliance manager Darren Edwards said those results exceeded expectations, and made a good case for taking the offer to other communities.
Microchipping, neutering and registering dogs were key to responsible ownership, which the council was trying to encourage, but it also had to send a clear message that owners who refused to control their dogs would be prosecuted.