Katie Murray loves Kaitaia. Whatever ails it, she sees it as a community that is still small enough for folk to know their neighbours, and to help them when they're struggling. But the CEO of Waitomo Papakainga is calling on it to recommit to that philosophy.
"We're told the economy is lifting. Well it might be everywhere else, but all we see in Kaitaia is poverty," she said last week.
"We have families here who are really struggling, and we're asking the people of Kaitaia to remember how things used to be, when people who had a little to spare gave it to others who were really in need of a little charity."
The role of the Waitomo Papakainga Society Inc, established to provide a range of services to young people and whanau, included finding homes for homeless families, but finding a roof was only part of the job. Many families didn't have a stick of furniture to call their own.
"They don't even have a table and chairs where they can sit down and have a meal, talk to their kids," she said.