Lonneke Botello is not the archetypal beauty queen. At 23, the Doubtless Bay woman is a clinical nutritionist and personal trainer, a St John ambulance volunteer and studying to become an emergency medical technician, who describes herself as farm girl who has only this year learned to apply make-up properly.
But now she is Queen of the World New Zealand 2013, and will fly to Berlin next month to join 86 other contenders from around the world for the final.
Lonneke began her career on the catwalk in Kaitaia earlier this year, where she was second runner-up to Miss Far North. And while not hooked, she vowed to keep going until she won a pageant, then move on.
"Finally I've won a pageant," were her first words after she won the Queen title (along with the interview and swimsuit sections) in Auckland, but Berlin will be her swansong.
After Miss Far North she entered Miss Universe New Zealand (where Kaingaroa teenager Priscilla de Groen Hutchinson made the final 10). Then came Miss Bikini, where she reached the semi-finals, and before that event was even over she had been invited to try for Queen of the World.