Auckland jewellers Mark and Pamela Beckett are about to show their love for dairy farmers by giving away a two-carat diamond worth $12,000, as a gesture of support and their appreciation for the work cow cockies do every day of the year, and in all weather.
And it's not just any old diamond — it's a rare green one, which they say might be the only one of its kind in the country.
"Our lives over the past 40-plus years have revolved around precious gems, and we believe Kiwi dairy farmers are gems too," London-trained Mr Beckett said.
"We reckon this rare green diamond is the perfect way to celebrate our dairy farmers, who are committed to caring for our land and environment, and, we believe, just like diamonds, are here forever."
The diamond is the prize in a promotion organised by DairyNZ. Anyone can nominate a dairy farmer who they feel would be a worthy recipient until March 10 (at www.dairynz.co.nz/diamonds). The winner will be announced between March 16 and 18.