"Tootsie rolls", "crow mobes", "1080s" and "tantrums" aren't familiar phrases to most, but to Northland's Dave Kay it's all part of business as usual.
For the Bream Bay board sailor it's just part of the job since fulfilling his dream to ride a cable system, which he built on Kepa Road in Ruakaka, with the assistance of many local businesses and residents.
He has since moved away from Bream Bay, but on the weekend finished third at the Wake Park World Championships in the United Arab Emirates.
Kay said he was stoked with his placing after finding himself in one of the tougher amateur categories.
"I have to be happy with that considering the first place competitor distributes boards in a country [Germany] with the highest density of cable parks in the world, and the second place position went to a professional cable park operator from the Philippines," Kay said.