Fancy a free season pass to Toll Stadium? Rugby-playing youth aged between 13 and 19 are being offered free passes, along with registered coaches, to stay in the game.
The Northland Rugby Union (NRU) is using season passes as an incentive to keep Northland youth in the sport after noticing a sizeable drop-off in players continuing on from under-13 level.
NRU chief executive officer Jeremy Parkinson said it was concerning to see six teams a year failing to progress through the age grades.
"Last year in Mangonui, there were eight under-13 teams," said Parkinson. "This year there's only two under-14 teams. We haemorrhage six teams a year, which is hugely concerning.
"[However], that's not just Northland, that's a national problem. Kids play until they're 13 and then they drop out of the game. We want to know how we can keep them in the game."