The message to the Northern Swords Premier squad is simple: Be committed and fortunes should change.
Incoming head coach Jim Larkin believes this year's squad has the ability to break the Swords' losing record of about 18 in the National Provincial campaign.
"We've got to hopefully change their whole thinking, that's the key to it," said Larkin, who is in his first season coaching the Premier Swords. "What has gone on is all the big hidings they've had, now it's time for a whole lot of new guys to come into the team and they're on the right page and get them to believe in what we're trying to do.
"It's going to be a whole new look ... I want to change that [losing record], I want commitment first. We want to be competitive, in the past we've been getting a few hidings but I want to change that."
Larkin, who had a hand in the development and rise of Kiwi players Sam McKendry and Elijah Taylor, seems the right man for the job after having coached the Swords 15s and 17s sides, from which a number of the premier squad's players have come through.