Residents watched in disbelief as a yacht came too close to shore and ran aground off Ruakaka.
P. Lee Can, registered in Southport, Australia, lay on its side about 300m south of Ruakaka about 11am on Saturday but its owner managed to get to shore.
Coastguard northern region duty officer Tony Winyard said the vessel ran aground soon after high tide after getting too close to the shoreline.
Volunteer Ruakaka surf lifesavers initially attended to see if they could help out before a Coastguard vessel arrived, he said.
"The only thing required was for the tide to come back in and we helped put the anchor in deep water."