The number of red blood cell donations was down in Northland in the past two years - but not because Northerners weren't willing to give.
In the 12 months to the end of September, there were 1925 donations in 2013 and 1746 in 2014 in Northland. The previous four years had more than 2000 donations each.
New Zealand Blood Service's recruitment northern team leader Laurinda Howarth said the drop was due to a greater emphasis on getting particular blood types, rather than people being unwilling to donate.
"We've become very blood-type specific," she said. "We don't just purely want anybody anymore, because we don't want to waste people's blood."
The service encouraged donors to make appointments, and called donors with A and O type bloods more often than they called donors with less common blood types. No matter the blood required, Whangarei always turned out.