Wicked Campers have responded to criticism about the controversial messages on their vans with a statement described as "reprehensible" by Women's Refuge.
It comes after Northland mum Karen Edwards called for a boycott after a message reminded her of the violent death of her daughter.
Ms Edwards said her stomach churned when she saw one particular van on the Women's Refuge New Zealand Facebook page last week.
The message painted on the van said: "I've often wanted to drown my troubles, but I can't get my wife to go swimming."
Ms Edwards' daughter Ashlee was murdered by her partner who admitted drowning her in July 2012.