A Whangarei White Ribbon Ambassador is calling for everyday conversations about domestic violence to be had.
Today marks White Ribbon Day, a day raising awareness about family violence, but ambassador John McGrath said with such a serious domestic violence problem in New Zealand, it needed to be tackled throughout the year.
"It's a good idea but I think White Ribbon Day should be every day. Why a week and then we go back to normal life?"
With the day held so close to Christmas, Mr McGrath was concerned the high level of domestic incidents around Christmas would be forgotten.
"It's almost like it's crossing itself off the list and then Christmas comes. Christmas is the worst time for domestic violence and I can't see it getting any better. Society gets into a rut around Christmas, people get violent because they can't afford food and presents but they can afford alcohol."