"We've all got this much life and death is an intrinsic part of life, so why not address concerns or questions about it, then put it away to one side and get on with living," Ms Samuel said.
There have been a couple of meetings in Whangarei this year with another planned in a couple of months time - at Narnia Cafe.
At each meeting, between 10 and 20 people have headed through that particular wardrobe door into another world. The ages of the participants have ranged from 16 to 74.
In case anyone thinks the subject of death itself is like putting one foot in the grave, just as talking about sex does not make anyone pregnant, talking about death does not make them dead.
Death Cafes offer an informal and sometimes fun way to talk about grief, ageing and life's final act - and that's a comfort for many, Ms Samuel said.
"There is no agenda, other than to take some of the taboo away from the subject."
Conversations and guest speaker have encompassed how people can get the most out of their old age years before death, how to deal with terminal illness and loss of a loved one, how to find a spook and other spiritual contacts, what a funeral service might entail, what burial rites and laws exist and much more.
A proposal for a natural burial site for Whangarei Cemetery at Maunu arose at the last and is likely to be discussed again at the next meeting planned for September, Ms Samuel said.
Another hot topic is what happens to people's social media footprint when they die.