Northland's electricity lines companies and road safety experts want motorists to take more care after 50 vehicles hit power poles across the region this year.
Northland motorists are urged to drive with more caution following a spate of crashes involving vehicles hitting Top Energy and Northpower's electricity assets.
The Northland electricity lines companies have reported 51 incidents since December 2018 – 50 of them are where vehicles have hit power poles.
Earlier this month, a car took out a power pole on the Top Energy Network, causing a substantial scrub fire at Kerikeri Peninsula and cutting power to 1000 consumers.
Northland Road Safety's Ian Crayton-Brown wants people to slow down, take more time to get to their destination and be more observant of potential roadside hazards.