When I speculated last week about how the image of the Prime Minister and her new baby might be used to help the Labour brand, I hadn't expected to have my musings backed up so soon.
In a Facebook livestream, Jacinda Ardern, baby Neve blanketed on her lap, expressed her enthusiasm for the Government's Families Package, which had its birth on July 1.
That package gives concrete assistance to low and middle-income families. An increase in paid parental leave from 18 to 22 weeks; a tax credit of $60 per week to all families for the first year of a child's life, then means-tested for the following two years; and a Winter Energy Payment of $700 to families on a benefit.
Read more: Vaughan Gunson: Historical image capital handed to Labour Party on a plate
Vaughan Gunson: Rail upgrade business case study for North needs to be out in the open
Vaughan Gunson: Should we start selling down NZ super fund before Norwegians do?
Vaughan Gunson: Make Matariki a public holiday, that's a yes from me
An increase in the income threshold for Working For Families will see many families helped out by a reduction in the tax they pay.
The Government has also directed WINZ to be more proactive in making sure people know what they're entitled to. You can go to this website to find out for yourself:
This all has to be welcomed. They are the kind of measures that a majority of New Zealanders voted for, who were experiencing the struggle directly or were uneasy at the levels of poverty and inequality that had become so visible.