The Government's $1 billion regional development fund and ambitious tree planting programme have the characteristics of a New Deal.
The New Deal is a term famously associated with the Democratic president of the United States, Teddy Roosevelt, and the federal government's efforts to revive capitalism following the Great Depression and create jobs for millions of unemployed.
This included spending big on public works programmes, such as building airports, hospitals, schools, roads, bridges and dams. Similar initiatives were the hallmark of the first Labour government in New Zealand.
It's a term that's regained some currency today, particularly within the environmental movement, who advocate a Green New Deal that would see governments actively coordinating jobs in industries that reduce our reliance on fossil fuels.
Shane Jones, the Minister for Regional Economic Development, has been using some New Deal-type rhetoric. What his words will translate to in practice is still uncertain, but it looks like Northland will be one of the regions where a new hands-on approach to economic management will be tested.