The Northland man who died after his ute rolled down a steep bank in Whangarei this week was farmer Murray John Holwell.
The 70-year-old suffered critical injuries in the accident on hilly farmland off Waiotara Lane, Waikaraka, about 8.30am on Wednesday. He died at the scene.
He was well known in both the farming and rugby communities and is the father of former Northland and Hurricanes rugby rep David Holwell.
David Holwell yesterday paid tribute to the man who constantly emphasised the importance of hard work.
"Along with mum, he has always been supportive of my sisters and I when we began playing our different sports. Although busy on the farm they always made time for us and our sport," Holwell said.