Mr Natanahira said a significant medium for Tai Tokerau artists is uku (clay) but in the past this was not perceived as a traditional Maori material.
However, renowned clay artists and former exhibition curators Manos Nathan and Colleen Waata-Urlich, who both passed away in 2015, challenged that perception.
Exhibition curator and Ngapuhi sculptor Rhonda Halliday said the commitment and leadership of Ms Waata-Urlich and Mr Nathan was still strongly felt.
"Colleen and Manos ensured that the ethos, culture and quality of artwork on display were exemplary and that the best of Ngapuhi was represented and shared.
"The works have always been of the highest calibre, it is a requirement and we are well aware that our mahi needs to be 'up there'," she said.
The exhibition showcases a range of art meda including clay, paint, print, fibre, glass, bone, silver, harakeke, pounamu, stone, wood and mixed media. All the artworks displayed are available for purchase
Four ta moko artists will also be working their craft on the day.
The event is popular with Northlanders but also international buyers.
Ida Edwards, a Whangarei-based artist and organising committee member, said they would be welcoming a group of international buyers.
"There is a group who book their holidays to New Zealand to coincide with the festival every two years in order to attend the exhibition to see the progression of certain artists they like to collect from."