A banner emblazoned with the words 'kia kaha te reo Māori' is held proudly by students from Whangārei Girls High School.
Behind them follow thousands of people from all over Northland - including kōhanga and schools - who have gathered in the city to celebrate te reo Māori.
For the first time ever a parade to mark Te Wiki o Te Reo Māori has been held in Whangārei thanks to Whangārei Girls High School.
Moana-Aroha Henry, Whangārei Girls' High School kaiako Māori, and Ringi Hohepa, the school's head of Māori, were blown away at the turnout to yesterday'shikoi.
"It was a great turnout today. What we thought was going to be 200 people at the hikoi has been thousands of people coming along to celebrate Te Wiki o te Reo Māori," Henry said.