Cameron Mall became cupcake central yesterday in a fundraising effort by the Whangarei SPCA.
It was part of the national fundraising drive, SPCA Cupcake Day.
Hundreds of cupcakes were baked and then carefully iced by Whangarei SPCA staff and volunteers, as well as members of the community who registered online.
Whangarei SPCA centre team leader Andrea Honeybun said the cupcakes sold in the mall raised the branch $794.
There were also $1049 in business orders, not to mention the registration fees people paid to bake, currently held by national office to be divided out to the regional branches at a later date.