The unexpected death of Northland "legend" Jeroen Jongejans has seen an outpouring of tributes dedicated to the Tūtūkākā stalwart.
Jongejans tragically passed away while paddleboarding in the Tūtūkākā Harbour around 6pm last night. The Advocate understands his death may be due to a medical event.
Dive! Tutukaka, in a Facebook post, paid homage to their owner and founder of more than 27-years, who they described as a "legend".
"He was on the water, in his happy place - paddle boarding in Tūtūkākā Harbour. We are all struggling to come to terms with this loss," the post read.
"The space is full of light, love and tears, as we come together with positive memories of this legend of a man. All our flags are at half-mast, and will stay that way."
Niue Blue - a boat tour agency on the small island nation in the South Pacific Ocean - described how they would "always remember" their "great friend".
"Our Niue Blue family are devastated that our visionary friend, mentor, and business partner Jeroen has suddenly passed away in Tutukaka," their social media post read.
"His legacy [will] be remembered and continue here in Niue always..."
Whangārei Mayor Sheryl Mai said the world had "lost an amazing human".
"Jeroen Jongejans was dynamic, entrepreneurial, unafraid of challenge, a warrior, defender of the seas, caring and committed to his family and friends. We will miss him..."
His legacy is one that stretches beyond Tai Tokerau, evident with tributes from the likes of Fish of the Day presenter and Prime Minister Jacinda Arden's fiance, Clarke Gayford.
"A relentless driving force behind the Poor Knights Marine reserve, leaving one hell of a legacy. Thinking of you Kate and dive tuts whanau, awful news to take in," Gayford wrote.
There's no doubt his unexpected passing will send shock waves through the Northland community as there was very little the Dutch-native was not involved in.
Jongejans, a self-described "passionate local", has called Tutukaka home for more than 40-years since relocating from a small boating town called Sneek in the Netherlands.
His love and appreciation for boating and the water travelled with him as he settled into Kiwi life in 1979.
He founded Dive! Tutukaka - a premier full-service dive charter operator that services the Poor Knights Islands, he was involved in boat building and engineering. Jongejans also played a role in the sinking of two Navy ships as artificial reefs and promoted a full Marine Reserve status Poor Knights Islands
The former Tikipunga High School teacher dedicated himself to a mixture of 15 different community groups and councils.
His long list of service included nine years on the Tūtūkākā Resident and Ratepayer Association, chair of the Tūtūkākā Coast Promotions, seven years on the Northland Tourism Development Group, four years as president of the New Zealand Underwater Association, nine years on the Northland Conservation Board, five years on the Northland Inc Board, three years as a Whangārei District Councillor, four years on the Whangārei District Council Tourism Trust, a decade with the Northland Chamber of Commerce, 10-years as patron of the Tūtūkākā Coastguard, and more.
Jongejans' love of giving back to the community around him didn't go unnoticed. In 2015, he became a Northland Chamber of Commerce Hall of Fame Inductee. That same year he was named a New Zealand Tourism Industry Champion.