An innovative new business on State Highway 1 north of Whangārei is helping travellers keep their cool.
While traffic has been heavy along the main north route, no one seems to mind being in one queue - at an icecream shop operating out of refrigerated shipping container at Whakapara.
Andrew Walker, owner of vegetarian and vegan cafe Gopals Whangārei, and his wife Marija Walker started the summer trial business two weeks ago.
''There are a lot of tourists coming in. Every day custom has been steady, but weekends are busier,'' Walker said. ''It's definitely been worth it.''
The business is also well placed for traffic taking the turn-off to Oakura and the coastal route to Russell.