More than 30,000 prescriptions for sleep medication were issued in Northland last year as Northlanders struggled to get a good night's sleep.
Figures from the Government drug-buying agency Pharmac show 30,840 prescriptions were handed out in Northland in the 12 months to June 30, compared to 28,320 five years previously.
Kyle Eggleton, clinical director at Northland's two primary health organisations, says several things contribute to sleeplessness.
Stress and anxiety can cause sleeping problems, Dr Eggleton said.
"[And] as we get older our sleep cycle tends to change so we tend to have lighter sleep patterns and tend to get woken up more frequently," he said.