Beach users have been jostling for room as high spring tides leave only a narrow strip of sand at Ruakaka.
But it's not people having to squeeze into the limited available high dry shoreline; thousands of birds are also vying for position.
With exceptionally high tides covering about five other harbour and coastal sandbanks where godwits and other shorebirds gather, many hundreds have been forced to head for higher ground - and the Ruakaka Wildlife Reserve at the estuary mouth just north of the Surf Club has the highest sandbar around.
The squash of birds - dotterels, oyster catchers, terns, gulls, godwits, red knots, shags and other species - on the netball court sized sandbank during the past week's spring tides has required consideration from people also wanting to make the most of the beach, says Department of Conservation (DoC) ranger Fiona Watson.
There are fenced off areas and signs to keep people out of the birds' nesting sites at the spit near the estuary mouth.