Twenty-two consecutive wins is a hard feat to fault in any sporting code.
And for Northland's world-beating sailor Blair Tuke, the 2015 Rolex World Sailor of the Year, yet another challenge floats on the horizon - although this one sails in a slightly more intangible form.
Holding off the imminent threat of complacency, the 26-year-old says life is good at the top of the world; however, he knows all too well that the champagne tastes a little less fragrant on the lower tiers of the podium.
Only managing to retire a silver medal to the mantelpiece after finishing runners-up at the London 2012 Olympic Games, a relentless run toward being the best now has the pair on track to finishing one place better at the Rio 2016 Olympics.
"We're not afraid of losing," Tuke said yesterday, fresh off the plane from Argentina where he and Burling recently picked up their third straight Men's 49er World Championship title.