The country's best cowboys will converge on Kokopu Block Rd for Whangarei's biggest bucking rodeo yet.
This weekend's Mid Northern Rodeo has attracted over 250 competitors in about 300 contests, making it the biggest since the event started 50 years ago, association secretary Dianna Bradshaw said.
"The sport is growing and there's more and more competitors, plus we're hoping to have over 3000 spectators," Ms Bradshaw said.
Categories include steer wrestling, bronc rides, and barrel racing, to name a few, and cowboys are travelling from as far as Invercargill.
Ms Bradshaw said names to watch included Taipa brothers Bradley and Klay Lanigan, national champion Corey Church and Johnson Davis, a champion bull rider who rode in Europe last winter. Church and Davis hail from Rotorua.