A record number of flights by the Northland Electricity helicopters saw crews called to an average of three rescues a day during the peak summer season.
Crews aboard the two Northland Electricity rescue helicopters responded to 97 calls in December and 107 rescue flights in January alone. That was on average more than three flights a day, compared with 84 the previous January and an increase of 27 per cent.
Already this year there have been six winch rescues, with the latest involving a woman who suffered a heart attack on a cruise ship off North Cape at the weekend.
Chief pilot Peter Turnbull said the increased numbers of people drawn to Northland due to the beautiful beaches meant more rescues of those engaging in coastal activities.
"As the temperatures swell in December and January, so do the number of people visiting Northland. Holidaymakers and locals flock to our beaches and some get adventurous and head out to the more remote areas of the region," Mr Turnbull said.