Acclaimed writer Alan Duff didn't mince words when he toured Far North schools last week - telling his young audiences they would be failures if they decided they had no interest in books.
"If you had a chance to read and didn't use it, bad luck. You'll end up in a stupid job," Duffy Books in Homes founder Mr Duff said.
Duffy Books in Homes has distributed 10 million books to children at 540 schools since its inception 20 years ago.
The scheme, which sees children receive about eight free books a year, was sparked in 1993 when Mr Duff was invited to speak to children at Camberley School in Hastings about being a famous writer. He soon realised that not one of them had any books at home and he was wasting his time talking about being an author.
One of the stops on last week's three-day tour was Pompallier Catholic School in Kaitaia, where he told the children about his "deeply unhappy" childhood.