People who show kindness and freely give to others in need - without any expectation of a reward - are the sorts of people former news anchor Judy Bailey has always praised.
Bailey has been announced as one of several celebrity judges for this year's inaugural Pride of New Zealand Awards, which the Northern Advocate is taking part in. Radio personality Polly Gillespie and Silver Fern Maria Tutaia are also judging.
A long-time popular presenter for One News, Bailey said she was happy to be involved with the awards, which honour ordinary Kiwis doing big things in their communities.
She said those who gave up their time and effort to help various charities and community groups deserved the spotlight.
"People who volunteer, for instance at Hospice - to drive patients to appointments or to help in the garden or to run the kitchen. Those sort of people are totally selfless and they operate under the radar.