A Paihia festival is celebrating its 10th birthday on Saturday with a line-up of top bands and a wide range of Northland food and wine.
This year's main acts at the It! Bay of Islands Food and Wine Festival are Automatic 80s — a 1980s covers band which proved a crowd-pleaser at last year's festival — along with Boh Runga, White Chapel Jak, Double Shot and others.
The festival was first held on Paihia's Village Green in 2010, with Dragon as the main drawcard, to lure visitors to the town outside the summer season.
Initially held during Labour weekend it has since been pushed back to early October as the Bay's peak season has expanded.