Facebook is probably not the first thing that comes to mind as a place for Whangarei families in need to seek help.
But now they can, with a new group called Pay It Forward, where members can post pictures of things they no longer need and would like to give free to a deserving home, or request help from other members during tough times.
The local community has embraced the initiative with open arms - it already has nearly 2000 members and has sparked the creation of similar groups across the country.
It's the brainchild of Whangarei mum Stephanie Williams, who only a month ago was shopping for clothes for her daughter online and astounded by the cost.
"I thought there has to be a better and cheaper way to clothe my children, so after a lot of thinking, I decided to ask for clothes on my Facebook page."