Somewhere, out there, lies the meaning of life in all its digital glory.
By giving the internet a personality of its own, we are avoiding the one essential truth - the web is a fiction.
It is a giant work of imagination with contributors that number in their tens of millions.
People all over the world are posting articles, stories, arguments, comments, photographs and videos at a rate of millions a day.
Alongside them are the websites for businesses, companies and services appearing in equal numbers.
Advertising, fiction, opinions and assorted truths lie alongside each other, often intertwined and inseparable, accessible with a word through a multitude of search engines, and none categorised or defined by its relationship with reality.
That's what the internet is - a diverse collection of anything provided by people with equally diverse motives.
The internet has become hard work for the digital consumer.
It has become our job to separate fact from fiction, urban myth from news item, curiosity from observation.
"I saw it on the internet" now means, "I have no way of ensuring its veracity, but you may find this entertaining if nothing else".
We have taken on this massive burden of mass-produced legends and we no longer care if it is true - but it's a giggle.
You can find anything, prove anything, say anything.
Truth has a whole new meaning.
