A Kaitaia businessman estimates Sunday's day-long power outage in the town and surrounding areas will cost his store $10,000 in lost turnover.
Ian Walker, the owner of Folders Kaitaia, said it wasn't cost-effective to equip his North Park Drive store with generators for one day a year. Nor did he expect to recoup the lost sales at a later date - past experience told him the town would empty out during the power cut, with Kaitaia residents heading to Whangarei, Kerikeri or Paihia.
"The town disappears. It's a frustration, but what do you do?"
The need to regularly turn off Kaitaia's power supply was symptomatic of a lack of investment in Far North infrastructure over many years. It applied equally to roads, communications and "appalling" broadband speeds, he said.
"The government gives us 10 bridges, which they then renege on, instead of spending money on infrastructure we really need. That demonstrates they have no idea what the issues are here."