The couple were both born in the Far North; Virgie is originally from Ohaeawai and Bill is from Kaitaia.
After they married, they moved to Meremere, half way between Hamilton and Auckland, where they worked at the now defunct power station for 33 years, Virgie as a guide and Bill as a driver and supervisor.
The much-loved couple have opened the dairy's doors from 6am to 6pm Monday to Sunday since 1993 and can't recall ever having a decent holiday.
Virgie gives her son credit for being such a big drawcard in the shop, and he could often be spotted having lengthy conversations about rugby with customers. "He can talk for an hour on rugby.
"Benji is the worker and talker, he's the popular one."
Highlights of their business include obtaining two border collie puppies from a courier driver who had just picked them up from a man desperate to get rid of them.
They've been burgled four times over the years, most recently in June 2018 when a thief took $8000 worth of cigarettes, $100 in postage stamps and some cash.
Worse was the theft of three notebooks with the autographs of celebrities, sports stars and tourists who'd called into the family-run shop since it first opened.
Though they never saw the autograph books again, they were amazed by the kindness of people who dropped by to wish them luck and give them $10, $20, and $50 notes to help them back on their feet.
Ohaeawai residents Ellen and Doug Smith said the Murrays are "lovely whānau" and "bloody legends".
"The dairy has been a life saver," Ellen said.
"Living 10km out of town, it's often we may forget something from town or need something on a hurry, and they always have our backs. They have worked so hard seven days per week with only Christmas day off."
The Murrays want to thank all the school children, sports clubs, police, truck drivers, posties, farmers and the milkman for their support over the years. They wish the new owners, Bruce Brown and Layde Williams from Kawakawa, all the best.
Their advice on how to deal with customers is: "Treat them how you'd like to be treated and be friendly," Bill said.
Customers are invited along for a cuppa and a biscuit during their last week.