For Whangārei woman Sue Hall collecting for cancer support and research was an easy decision.
''It's cancer. It affects everybody. I've had family members who have had cancer, and some have died, and I've got a close family member at the moment going through it and it's a very good cause to support,'' Hall said.
Northlanders dug deep yesterday as hundreds of volunteers took to the region's streets yesterday to raise money for the Cancer Society in the annual Daffodil Day appeal.
Hall helped organise and run the Daffodil Day Festival in Cameron St Mall yesterday, which had plenty of entertainment and volunteers collecting from the enthusiastic crowds of shoppers and workers.
This is the third year Hall has been involved in the collections and said it was wonderful to see so many people donate time to collect or money to the cause.