Northlanders are being asked to dig deep into their pockets to help a lifesaving service.
The Northland Rescue Helicopter's annual appeal for 2022 has begun, and organisers hope to match the amount raised in each of the past two years.
Last year, $360,000 was raised for the service in Northland- up from $334,000 in 2020 and $246,000 in 2019.
Northland Rescue Helicopter chief executive Craig Gibbons said the fundraising team hoped to raise more than $300,000 for the third year in a row.
"We are always so appreciative of the generosity of people in Northland with their support of the work we do.