Rugby-mania is largely missing from the streets of Northland so far - with bars slow to take advantage of a law allowing them to open for Rugby World Cup games.
Poroti Tavern bar manager Kayla Neilson bucked the trend to show the tournament's 7am opening match between England and Fiji, as well as the All Blacks first match, against Argentina, which kicked off 3.45am on Monday. About 20 people came along to each live screening.
"It's not about making money it's more about supporting our country," Ms Neilson said.
"We're doing $10 cooked breakfasts. As well as a few people having beers or coffee."
She expected custom would pick up throughout the tournament, as people realised pubs were allowed to open.