Northland Rescue Helicopters fly around 1000 missions a year, with most of them providing life-saving services to the public.
But running the operation is not cheap and it relies on public funding to help keep the service in the air.
The annual fundraising appeal for the Northland Rescue Helicopter service has launched with Northland electricity lines companies Northpower and Top Energy keen to match public donations dollar for dollar up to $200,000.
The 2019 appeal raised just under $250,000 and general manager of the service, Vanessa Furze, is hoping to raise a similar amount again in 2020.
"It's been a challenging year for us all and to top it off, we are tracking for our busiest year on record which will see us fly close to 1000 missions this year," Furze said.