The family of a missing Northland woman are calling on the public to help find their mum.
Their plea is echoed by Northland police, who are appealing to the public for any sightings of Gaelene Bright last seen 12 days ago.
The last trace of the 69-year-old was in the early hours of May 1 when she left a friend's house in Waimamaku - a small rural village in south Hokianga.
A Facebook post shared online by her daughter said Bright had not checked her phone or made contact since that day.
"...there are other worrying details around her disappearance and we are all extremely worried. Please share and reach out if you have any info," she wrote.