Tourism recovery stimulus
Northland Inc has welcomed the Government's decision to support the recovery of tourism after Covid-19 by investing $700,000 into the region's economic development and tourism agency.
Funding of $20.2 million was made available to Regional Tourism Organisation's through the Strategic Tourism Assets Protection Programme announced as part of the Tourism Recovery Fund in this year's Budget.
Tania Burt, Northland Inc's General Manager Destination, said the funding injection will support Northland Inc's work in the three essential areas of destination management, industry capability and product development, and domestic marketing.
"With this significant central Government funding boost, we are now in a better position to positively impact the recovery of Northland's tourism industry by partnering to roll out our new Northland-style domestic marketing campaign. It will enable us to support capability building and product development, while also positioning Northland for the future with cohesive and strategic destination management," Burt said.