Who do you trust?
When it comes to New Zealanders in general, it seems that the two people they trust most have very strong Northland links.
One of the less surprising results of this year's Reader's Digest list of most trusted professions was that doctors ranked highly once again They came in sixth, behind firefighters, paramedics, rescue volunteers, nurses and pilots. But one doctor outshone them all.
Kaitaia GP Lance O'Sullivan, reigning New Zealander of the Year, came second on the list of most trusted individuals, behind only former corporal Willie Apiata VC (who topped the list three years in a row from 2008 to 2010), ahead of Richie McCaw, Judy Bailey, Sir John Kirwan, Kevin Milne, Valerie Adams, Jim Hickey, Alison Holst and Peter Snell.
SAS hero Willie Apiata spent his early years in the North and his father is Ngapuhi.