First it was the mullet campaign, which saw Jack Goodhue put his famous locks on the block to raise funds for the Bald Angels charitable trust.
Now the Northland All Blacks and Crusaders star is back raising money for the Far North charity by appearing on Celebrity Brain Busters, which screened on Sunday night on TV2.
Goodhue raised $500 for the Bald Angels by taking part in the show, which tests participants in a range of quizzes and tests including general knowledge, maths, memory and spelling.
It follows a massive "mullet campaign" which saw Northlanders of all ages grow mullet hair-dos last summer, and culminated in an event in Kerikeri where the public decided the fate of Goodhue's famous locks.