I doubt Mr Key called Mr Obama a devil beast when they were playing golf. He should have.
Well, according to Key's opinion of the Green suggestion of the possibility of using quantitative easing as an economic measure in rough times, Mr Obama has been doing just that; printing money for years yet he wasn't the subject of the vitriolic, petty pack-hunting by the National Party that has got Nicky Hager enviable book sales and Judith Collins in trouble again.
She's only just out of Twitter rehab and is now battling an image problem that has cast her as Cruella De Vil unleashing 101 Rottweilers of the right-wing blogosphere on anyone that gets in her way rather than just arguing policy in Parliament.
But then this kind of politics is never about ideas or policy. It's more about who can give a good speech in front of the class and principal, pull off being thought of as a Mr Nice Guy, while organising who should get a hiding behind the bike shed if it looks like you're not going to be Head Boy.
In this election, far more than others, there is a really nasty streak - like being at a party that suddenly sours and you know it's time to leave before someone gets hurt.