When Barry Searle changed from toheroa consumer to conservationist he helped create a culture that sees the protected shellfish now thrive where they were once endangered.
Mr Searle has been named a Member of the New Zealand Order of Merit for his 25-plus years researching, protecting and increasing the toheroa population on Ripiro Beach on Northland's west coast.
"I'm very humbled to think a group of people have got together and put my name forward for this honour," Mr Searle said.
With Jim Te Tuhi, his old army mate and neighbour, Mr Searle led a programme transplanting toheroa spat to different locations along the 100km beach, helped forge a kaitiaki - or guardianship - protocol, educated many through community initiatives and, in partnership with Auckland University, mentored students researching toheroa for their marine science degrees, through to doctorate and masters levels.
Ironically, before he moved on to saving toheroa, he commercially harvested them for a local canning factory. That factory's closure alerted Mr Searle to how degraded the once plentiful resource had become.