Northland police are urging motorists to slow down, wear restraints and not drive after drinking alcohol after a recent spate of fatal and serious injury accidents.
Fatal and serious injury crashes in Northland are on the rise and police say speed, alcohol and not wearing restraints are often to blame.
Northland road policing manager Inspector Murray Hodson said five motorcyclists, six car drivers and one pedestrian had been killed on the roads so far this year. At the same time last year nine people had died in vehicle crashes.
There had also been a spike in people hospitalised for more than three days by serious injury.
"This means ongoing suffering for those injured and their families. The margin between being seriously injured and dying is fine," he added.