Children and adults boogied to live entertainment, others tucked into ice cream and watermelon and mussel fritters, and some enjoyed high-quality Maori artwork.
The Ngapuhi Festival and the flagship premier art exhibition Toi Ngapuhi attracted more than 20,000 punters to Toll Stadium on Saturday to enjoy a whanau day out in Whangarei.
Event manager Tio Taiaki said he was "really pleased" at the turnout.
"The feedback is overwhelmingly positive across all aspects of festival, including the variety of local youth and headliner entertainment, live video-stream, kids' rides, arts exhibition, stalls and karaoke, and that it was all provided free of charge," he said.
The event, organised by Te Runanga-A-Iwi O Ngapuhi, is traditionally held in Kaikohe, however the decision was made to shift the free festival to Toll Stadium to be closer to Ngapuhi in Auckland and Whangarei.