A month-long promotion where the public donated canned food in return for testpots of paint raised more than 1500 cans of food for the Salvation Army in Whangārei.
Resene ran the promotion in February throughout New Zealand where customers were given a testpot in return for a tin of food.
The company collected 1503 cans of spaghetti, baked beans, creamy tomato soup, and fruit salad that were handed over to the Salvation Army.
It was 700 more than last year's collection in Whangārei and Gay Matoe from the Salvation Army's Food Bank said it was a wonderful gesture from the public and Resene.
"The donated items are such a huge help. I was running out of spaghetti when help arrived. It's good to be able to put some bulk food in the food parcels," Matoe said.